About us

Welcome to SMILING RAINBOW baby store! Our mission is to ensure that new and expectant parents have everything they need to confidently welcome their baby and navigate the transitions of life as a family.

In the journey of parenthood there are fun parts and messy parts, celebrations and challenges, dreamy snuggles and sleepless nights. We’re thrilled to be here for you every step of the way, with helpful guidance and an amazing selection of everything from the best of the best baby gear along with everybody’s favorites – all at everyday low prices.

SMILING RAINBOW is an online baby store based in Johannesburg, Gauteng, South Africa. Smiling Rainbow products are sourced by parents for parents. We provide quality products which we love to use and have confidence that you too will enjoy. 
We are stockists of the world's leading baby brands - Chelino, Simple Parenting, Fisher-Price, Ingenuity, Tiny Love, Angelcare, 4MOMS, Bright Starts & many many more!
We strive to provide great customer service and quick delivery. We deliver right to your doorstep - saves time & hassle when you order from SMILING RAINBOW baby store!

Find us on Facebook, Twitter, and Instagram or email us on smilingrainbow@outlook.com. We also have Whatsapp - add us today 0714302993

We are a trusted site - see our Bidorbuy ratings by clicking HERE.


Smiling Rainbow Team